Multi Touch Attribution: Models, Examples and How to Choose One
This guide explains multi-touch attribution, the main attribution models, and how to choose the right one for your marketing decisions. Understanding the…
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What Can You Do With a Marketing Degree? Career Paths That Work
What can you do with a marketing degree? Graduates work in digital marketing, advertising, market research, brand management and sales, and this…
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How to Create a Hyperlink in an Email (and Make Email Addresses Clickable)
This guide shows how to create a hyperlink in an email and how to make an email address a hyperlink with a…
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Digital Marketing Skills Employers Want in 2026
This guide lists the digital marketing skills employers want, from SEO and data analysis to content, strategy and communication, so you can…
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Alternatives to Email for Client Communication
The best alternatives to email for client communication include project management tools, messaging apps, client portals and video calls, and each one…
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How to Get Marketing Experience (Even With No Job Yet)
This guide explains how to get marketing experience through internships, courses, volunteering and personal projects, and how to show it on your…
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QR Code Email: How to Fill In an Email Address With a QR Code
A QR code email setup stores an email address in a mailto link, so one scan opens a new message or fills…
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Can You Become a Marketing Manager With a Communications Degree?
Communications degree marketing jobs are within reach, because skills like writing, messaging and audience research transfer well, and this guide shows how…
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Digital Strategist: Career Path, Skills and Salary
This guide covers the digital strategist career path: what the role involves, the skills you need, how salaries vary and how to…
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Marketing Skills Every Marketer Needs to Stay in Demand
These are the marketing skills that keep a marketer in demand, from data analysis and SEO to creativity and communication. Marketers must…
