Careers · Skills · Tools
Practical marketing guides for people building a career.
How to get hired, which skills to learn and which tools are worth paying for. Short answers first, details after.
Start here
Pick your goal
01
Get your first marketing job
What the jobs are, what they pay and how to prove you can do them.
02
Learn the skills
The skills employers ask for, and the courses and models that teach them.
03
Pick your tools
Side by side comparisons before you sign up for a trial.
Recently updated
Funeral Home Marketing: Ideas and Strategies That Build Trust
Funeral home marketing works best when it builds trust with families through honest pricing, a clear online presence and steady community involvement.…
Multi Touch Attribution: Models, Examples and How to Choose One
This guide explains multi-touch attribution, the main attribution models, and how to choose the right one for your marketing decisions. Understanding the…
Entry Level Marketing Salary: Can You Start at $80k?
A typical entry level marketing salary depends on role, industry, location and skills, and this guide explains when a starting offer near…
Types of Marketing Jobs: Careers Marketers Actually Enjoy
This guide covers the types of marketing jobs people enjoy most, from content and social media roles to SEO, analytics and brand…
Marketing Communications Examples: Campaigns to Teach and Learn From
These marketing communications examples give students clear case studies of how brands plan campaigns, choose channels and measure results. When teaching marketing…
How to Start a Marketing Agency: Advice for Your First Year
This guide explains how to start a marketing agency, from choosing a niche and writing a business plan to pricing services and…
Before you pay for a course
Compare marketing certifications side by side.
Cost, exam format and what employers think of each one, from free Google courses to chartered status.
