The best answer for How to promote your business in 2021 and beyond is Google.
More specifically via Google My Business – here’s why.
How to Promote your business using Google My Business
With everything that has happened recently more and more businesses are looking for online tools to help them grow online. If you want to advertise or promote your business, there are a multitude of options:
- Facebook ads
- Pay Per Click
- Search Engine Optimisation (more info here)
- Twitter advertising
- YouTube videos
- Banner ads
- Solo Ads
- Email marketing
- the list goes on and on
So which should you use to promote your business?
It depends on your sector and whether you are a local business, national or international. For long-term success SEO is always going to be the best, but recently even coming No.1 in SERPs does not necessarily mean you’ll get the click! This is because above the 1st place in the organic search results come the PPC adverts and the Google Maps 3-pack section.
Companies in the Google Maps so-called “money-pack” receive about 60% of the total clicks for a search term. So getting into the 3-pack is key.
Using GMB to grow your local business
If you have a local business of any kind, even a regional one, then having a Google My Business (GMB) listing is now vital if you are going to win online. It is very easy to set one up, but it does not end there.
For success, you need to set it up professionally and in a very focused way. You need to understand SEO and how Google uses what you put into your GMB listing to rank and show businesses in the 3-pack. This is a separate and new form of SEO that not many people are tapping into just yet. Getting a local business into the 3-pack will transform the calls the get to their business and is by far the best way to promote your business online.
You have to treat your GMB listing as a website in its own right. It needs regular posts, customer reviews and you also need lots of authority backlinks to it. Also, the categories and services you offer need to be showcased in particular ways if you want to win online.
My agency https://www.mwdigitalyorkshire.co.uk/ specialises in helping businesses do just this!
A full service digital marketing agency with an international team – helping businesses at a local level.
If you know any local businesses who would like more customers – then please share this post with them.